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« Changing your marketing mindset: 12 steps to the interactive future | Main | 15 golden rules for Web 2.0 »

February 26, 2008

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There are risks associated with adopting any new technology, and Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating tighter connections between... [Read More]

» Enterprise 2.0 Fear Factor: Overcoming Risks, Uncertainties and Doubts from Marketing & Strategy Innovation Blog
by: Christian Smagg There are risks associated with adopting any new technology, and Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating tighter... [Read More]

Comments

Matthieu Hug

Most of what we do in an entreprise context is related to risk management. That's especially true in IT, even if IT decisions are not always (often?) handled that way. There are some risks associated with Entreprise 2.0 and web technologies, but these risks must be weighted by the benefits and the risks for not using them, otherwise a proper risk analysis is impossible. Besides that analysis should go way beyond the technology scope and must embrace each company objectives as is mentionned at the end of the article.

I'd like to emphasize the data security risk: it's often considered as a very technology-related risk (as opposed to reputation related risks for instance), to be tackled by IT. But imho that's an highly flawed point of view. Most of the data security issues are human related: forwarded email containing information that should be transfered, important spreadsheet not saved on a server and lost after a PC crash, the system engineer who can get access to the CEO emails because he's got that "magic" admin password, the sales who leaves the company with a listing of all customers, people who receive unknown emails with an attachment and open that attachment, etc, etc. I'd bet that's more than 90% of the security issues.

Two examples.
(1) You cited a Forrester study on security: well, Forrester knows a lot about security as 3 months ago their HR head had her laptop stolen, containing critical HR data all unsecured (http://www.01net.com/editorial/365749/forrester-se-fait-voler-ses-donnees/ , sorry for the article being French)
(2) A friend of mine works in an IT department in the health industry; they get all sort of security reviews and approval from various organisms as they manipulate and store sensitive medical data. They have very strict security policies, enforced by very serious security managers (or pretend to be). A couple of months ago they discovered that some IT technicians managed to install unauthorized Wifi routers in the ceiling of their highly secured 24x7datacenter, linked to an unsecured Internet access, and apparently used to play network games. And they are reluctant to Entreprise 2.0 tools: too "unsecured".

The key point is: don't be obsessed by security from a technology point of view; as far as security is concerned technology is the tree hiding the forest. Entreprise 2.0 doesn't bring new security holes; but it can highlight the holes you don't tackle. Security is all about what you don't know, by definition; so having a conservative security policy is meaningless and does not reduce risk; it hides the risks, which is worse.

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