About the Author
Over the past 15 years, Christian Smagg specialised in the
recommendation and implementation of integrated marketing programs and
infrastructures as well as the development and execution of major
go-to-market strategies for a broad variety of global corporations in
the technology, internet & telecommunications industries including
Hewlett-Packard, Alcatel, Cisco Systems, Symantec, Microsoft, Lexmark,
Inktomi / Yahoo!, Juniper Networks, Intel, Oracle and 3Com in both
Europe and Asia Pacific.
International Executive with
a proven track record helping leading companies grow through
performance-driven CRM & e-Marketing operations, Christian is an
Entrepreneurial result-driven and customer-focused marketer able to
steer and succeed in complex, dynamic, multinational environments
(EMEA, Asia Pacific and the USA). Combining the insight of sales &
marketing strategies with hands-on expertise in leading cutting-edge
CRM & PRM initiatives, he has been delivering highly integrated
& efficient marketing solutions to suit the most stringent business
and technology requirements. He is committed to make market leaders
more agile and able to respond to changing market dynamics while
reaping significant benefits that have a positive impact on bottom-line
performance.
Christian is currently providing consulting services for start-ups as well as blue-chip organisations and is looking for new challenges to provide unparalleled value to companies seeking to enhance their sales & marketing effectiveness.
Christian holds a Master Degree in Business Administration (DEA & DESS) majoring in Marketing and Direct Marketing from the Lille Business Administration School (France).
"The
best way to predict the future is to invent it.", Alan Kay
"The most important thing in communication is to hear what isn't being said.", Peter Drucker
